Building go-to-market strategies, systems, and teams aligned with our ICP's lifestyle, patterns, and preferences. Helping high-performing physician subspecialists and practice owners make sharper financial decisions in less time.
Principal and GTM Lead. Scaling the commercial function and go-to-market motion — partnering with select clients to do the same.
Seven-unit mixed-use property. Owner-managed at every level. (Yes, including taking out the trash.)
I've been in this B2B racket for 12+ years — first as an account man building programs for F100s across digital, demand gen, and sales enablement. Now as a GTM lead and principal with real skin in the game across three active ventures.
The through-line across all of it: high-touch, relationship-driven, depth over breadth. I'm not a marketer. I'm not a consultant. And I don't shine shoes no more...
I'm an owner-operator who runs the revenue function everywhere I work; the only way I know how to execute is to have a real stake in the business. The ownership mentality that served me well in my early days has now allowed (and afforded) me meaningful equity ownership. This creates a different relationship with business outcomes and changes the vector (and velocity) of success.
My operating philosophy: reverse-engineer from the highest-leverage move then layer in from there. Servicing, advocacy and activation on existing relationships, natural market ops and land-and-expand before a dollar goes to cold acquisition. Outbound, sales-centric and ABM after that. Marketing fills in the gaps and builds toward brand affinity and equity over time.
Building (and scaling) functions across marketing, sales, and service. Creating proper data foundations (AI+HITL), validating/designing strategy and marshaling the right resources to execute against north star metrics.
Outbound-led, advocacy-anchored, marketing as a multiplier. A 12-step outbound sequence I built has driven hundreds of registrants for high-touch events without a single paid impression.
Pinpointing the 20% of levers driving 80% of outcomes. Upsell, cross-sell, retention/advocacy on existing accounts before any dollar goes to cold acquisition.
Owner-operator POV. Real stories, real stakes. Currently building The New Racket — a media arm documenting the third path in real time. Launching 2027.
The corporate ladder is dead. The startup-bro hustle culture is dead. The old playbook is dead. There's a narrow third path: skill acquisition, W2+1099 into capital deployment, business acquisition, compounding the unglamorous way. The New Racket documents that path — in real time, by someone walking it.
If you're an operator, a deal partner, or someone who's tired of starter-kit strategies — the door is open.