Brands I've Worked With
I'm a tenacious and fiercely committed
marketing advisor with proven
experience building scalable programs
that drive revenue for F100 companies and
high growth start-ups alike. It fascinates me
that marketers across all disciplines
don't market the way people actually
buy; I've made it a personal mission to
help break that paradigm.
marketing advisor with proven
experience building scalable programs
that drive revenue for F100 companies and
high growth start-ups alike. It fascinates me
that marketers across all disciplines
don't market the way people actually
buy; I've made it a personal mission to
help break that paradigm.
I can toggle between strategy &
execution and spend my days (and
sometimes nights) (1) ideating new
ways for staying ahead of the
oftentimes-quicker-than-expected
buyer preference curve and (2)
exploring the natural leverage that
exists for business owners to create
more growth opportunities with less effort.
execution and spend my days (and
sometimes nights) (1) ideating new
ways for staying ahead of the
oftentimes-quicker-than-expected
buyer preference curve and (2)
exploring the natural leverage that
exists for business owners to create
more growth opportunities with less effort.
I find inspiration in many things, both
marketing (splashy B2C campaigns,
original content programming, brand journalism, etc.) and non-
marketing (I play a mean Rachmaninoff
Prelude in C# minor and have recently been
enthralled by the process of film scoring).
marketing (splashy B2C campaigns,
original content programming, brand journalism, etc.) and non-
marketing (I play a mean Rachmaninoff
Prelude in C# minor and have recently been
enthralled by the process of film scoring).
I help uncover growth opportunities through a blend of
marketing, sales and servicing/CS functions; what I like to refer
to as the 'revenue lens'. These are a few of my expert areas:
marketing, sales and servicing/CS functions; what I like to refer
to as the 'revenue lens'. These are a few of my expert areas:
Pipeline strategy & digital marketing
Drive more cost competitive, better qualified leads through
tailored digital activities.
Pareto analysis & growth roadmapping
Make the highest impact / lowest cost growth decisions laddering up
to a long range plan.
Social capital creation & optimization
Unlock symbiotic professional relationships through deploying the right
social capital.
CV / portfolio digitization
Drive greater commercial opportunities via enhanced exposure
with a market-facing digital resume/CV.
Personal branding & reputation management
Develop professional and personal guardrails for operability
and create a natural pipeline for opportunities.
